Linky's Portfolio

Email

Hi there,

I’m Linky Chan.

I tie channels together so every touchpoint supports the next step.

Email Marketing

Marketing Analysis and Consultation

Marketing Automation

Research

Paid Media

SEO

SEM

Social Media Management

WordPress Design

  • Email

[email protected]

  • Location

Toronto, Canada

Linky at Niagara Fall
Linky Selfie

App Store Optimization Project

Improved crypto app keyword visibility by 44%

An international crypto app, integrating different market data sources and exchanges, aims to provide users with easy access to cryptocurrency markets with real-time trading information.

Challenges
In the highly competitive crypto trading app market, the app sought to expand its reach by improving its keyword ranking across 11 different markets.

Role: ASO strategy, keyword research, listing experiments, and Apple Search Ads setup and optimization.

Method
✓ App Store Optimization
✓ App Search Ads

Outcomes
● +10% App Store search In the first month
● +33% conversion rate at HK during the initial month
● +44% Targeted Keyword Visibility

Year
2022-2023

Illustrative mockup for presentation

Illustrative mockup for presentation

Web Design Highlight

A selection of responsive layouts and landing pages I designed and built.

Role: layout design, content structure, responsive implementation.

Passion Project (Non-Commercial)

A self-initiated project showcasing community coordination, content curation, and production workflow

Trends don’t appear out of nowhere. They grow from audience interaction.

I led this project to collect work from 28 creators and shape it into a narrative timeline. The 180 page booklet features illustrations, songs, short novels, and game avatars. I curated, compiled, and produced the booklet end to end.

Project snapshot

  • Language: Cantonese

  • Format: 180-page digital booklet

  • Contributors: 28 creators

  • Content types: illustrations, songs, short novels, game avatars

  • Role: Editor, Coordinator, Producer

  • Distribution: Published on X, formerly Twitter

  • Focus: community coordination, content curation, storytelling compilation, production workflow

  • Outcome: High participation and frequent sharing after release.

Booklet preview

Meet Me

I’m open to full-time roles in Toronto or remote. If you’d like to chat, email me and I’ll reply within 24–48 hours.

Get in touch